"We could do this"
...we text each other one night after discussing the world of children's clothing; a world that we feared was spinning further and further away from the timeless classic and innocent designs we wore as children. Our daughters were in different stages of clothing, as we had a newborn, 3 year old, and 6 year old among us but despite their age differences we as moms all struggled to find clothing that we felt was appropriate. The three of us not only have children but also husbands, jobs, and lives that demanded our time. Still, we could not shake the idea that maybe we could leave our mark on the world of children's clothing and create a product that harkened back to our own childhoods. So we planned late at night, while our husbands watched sleeping children. We worked on weekends and early mornings and breaks at work to come up with a brand that we felt offered parents a timeless option for their children to wear for both special functions as well as every day. Not just style, but textures, patterns, and functionality were important in our decision making and design of the garments and the brand as a whole. By combining our talents and strengths, we proudly present these fashions to you and hope that you are as proud to dress your children in them as we are to offer them to you.
Catherine, Jenny and Holly